Tracking Mobile SERP Rankings: Unlocking Visibility & Growth

Last Updated on May 6, 2025

Going digital is critical for any firm, especially as marketing shifts from traditional to digital. But is having a website sufficient? 

No, it does not. 

It is crucial to have a well-structured website, but it is much more important for your website to be visible to Google and other search engines. Search engine optimization is the most crucial factor for any website to rank better in search engine results pages (SERPs).

• But how can we boost our search engine exposure to search engines?
• What is the significance of search engine visibility?

The popularity of mobile devices has grown over the past decade. A mobile phone is used by 92.1% of internet users to access the internet. With the advancement of mobile phone functionality, this number is growing with time. Website and marketing specialists should keep these statistics in mind to establish a strong online brand presence.

What is SERP Tracking Software?

SERP tracking software provides information on the appearance of the search results page for a particular search query.

Many technologies go beyond this basic offering to show you where your website ranks on search engine results pages (SERPs). These are sometimes called “rank trackers,“ a popular SEO tool. 

Others will provide you with historical SERP data, such as which pages rank, the phrase’s search volume, the keyword’s CPC, and which highlighted snippets appear.

Some newer technologies examine SERPs holistically, noting which pages rank for the given term and what content is featured on those pages. For example, HubSpot may rank for the phrase “best SEO tools,” but what sites do they link to in their post? SEOs, growth marketers, product marketers, and digital PR experts increasingly use “surround sound” solutions or SERP visibility tools to assess and increase brand and product awareness.

Of course, other systems provide raw access to SERP data and allow you to do anything. 

This list will include a variety of the aforementioned SERP software types. I’ll describe each piece of software, what it does, why I enjoy it, and how much it costs.

Why should you care about winning a Google SERP Feature?

Winning a Google SERP feature is essential since it allows you to take up more space on the SERPs. Consider why most people click on the first few SERP results. 

Consumers want a solution immediately, without browsing through an infinite sea of pages or even past their first viewport. Answers to questions before the fold are more popular (in part) because of this. Using additional SERP characteristics also makes it easy to direct visitors to the desired location on your website.

Furthermore, it extends beyond simply ranking your website on Google. 

A highlighted snippet might be a video from your YouTube channel. Even if a searcher does not visit your website, they still view your material. 

This shows Google that your content is worth advertising while increasing brand recognition. 

Top 5 Strategies for Improving Your SERP Visibility

1. Build Relevant Content

Creating high-quality and relevant content can help your website rank better in Google SERPs. You may utilize targeted keywords while writing content. Targeted keywords are the essential keywords on which we focus while developing content. 

Google favors original material. If you have duplicate material on your website, Google may flag it as possible plagiarism and may remove the piece. 

Creating original material is also essential for increasing on-page session time. Google considers how long a visitor stays on your website before leaving. To develop content for your website, you should do the following steps:

• Research to determine the most relevant search queries in your specialty or sector.
• This stage also entails conducting extensive competitive research to understand the competition better.
• Writing a blog article about a topic that can give answers and value to the audience or industry.
• Video and picture additions to make the information more visually engaging. Custom pictures, such as infographics and data charts, aid in image ranking and serve as functional content elements.
• Have a robust FAQ section on your blog with pertinent inquiries. This increases the likelihood of your content appearing in the “People also ask” section.
• Links to your blog article, both internal and external.

2. Use Relevant Keywords

Proper keyword research is a critical component of organic ranking. The first step is to identify relevant keywords for your website’s content. If your website focuses on the “beauty industry,” it is critical to include “beauty” related keywords. This will increase the visibility of your material among the selected niche audience.

Checking the keyword difficulty (KD), traffic potential, and worldwide volume is critical during keyword research. 

The keyword difficulty scale ranges from 0 to 100, indicating how likely your keyword is to rank positively. The greater a KW’s KD, the more difficult it is to rank among competitors. 

3. Make it mobile-friendly

According to the research, mobile devices account for more than 63% of all organic searches, with Google alone accounting for more than 93.68% of mobile search shares. These statistics show consumers spend more time searching on mobile devices than on desktop computers.

Google has also released algorithm improvements aimed at producing more mobile-friendly content. They have prioritized converting websites to a responsive design in preparation for mobile-first indexing. You may make your website mobile-friendly by using one of three different design styles:

• Responsive design refers to a website’s ability to adjust to various screen sizes while offering a smooth user experience.
• Dynamic serving is a website where data is kept varying depending on the viewer, device, location, native language, and other characteristics.
• Make a new mobile website version.

Thus, optimizing your website for mobile devices is critical for increasing a website’s search engine presence.

4. Emphasis on Local SEO visibility

A startup or even an existing firm must have a local web presence. Local SEO, or Search Engine Optimization, is optimizing a website to rank in local search results so that it appears in locations near you. The correct local SEO approach will help your firm stand out against difficult rivals. 

5. Easy Website Crawlability & Indexing

Consider a website that is not visible to search engines. What position will it have in organic search results? This might happen if Google does not crawl and index your website. Crawlability refers to crawlers’ or search engine bots’ ability to scan your website via links and evaluate information.

After crawling a website, the following step is to index web pages. Web pages that have not been indexed do not appear in SERP results. You must keep your material updated with relevant keywords so crawlers can better grasp your website content. 

Best Practices for Mobile-Friendly SEO and Website Optimization 

1. Target Voice-Friendly Keywords

Due to the limited keyboard and microphone accessibility, most phone users are too indolent to type. People are not weary of utilizing words when chatting, thus constantly including long-tail keywords in your content.

Keyword lists optimized for voice searches are critical for mobile SEO. 65% of users aged 25 to 49 often use voice-enabled devices. People who use voice assistants at home, such as Google Home, Apple Siri, or Amazon Alexa, are most likely a convertible audience. Voice assistants can also answer questions in speech.

To locate the most relevant terms, utilize tools like Google Keyword Planner and Google Trends. Several free sources and premium SaaS-based solutions are available on the web for this purpose.

2. Modify Title Tags & Meta Descriptions for Mobile SERPs

Optimize your meta title, tags and descriptions to increase your click-through rate. Mobile SERP employs the most miniature version of the title tag, and it must be exact because smartphone users are always on the go.

For mobile searches, limit your meta title to 50 to 60 characters. Google shortens or rewrites 99.9% of titles with more than 70 characters. Always keep your title tags within the specified limit to avoid changes to your CTA (call to action). The standard meta description length is 157 characters, which is not true for mobile SEO. Keep your meta description to a maximum of 120 characters.

3. Track your Keyword Rankings on Mobile

Analytical data may help you win any niche. Tracking ranking is essential for mobile SEO; keep an eye on ranking keywords on mobile because the mobile SERP has a lot more competition.

Google Search Console is essential for all SEO marketers who want to succeed in the mobile and desktop-based internet markets.

It is the greatest tool ever, with a plethora of features and functions that allow you to assess your website’s current performance across various devices and platforms. 

4. Compare Desktop Vs Mobile Site Performance

Google Analytics may assist in comparing site rankings between desktop and mobile. You will be able to discover what adjustments are necessary to improve the site significantly. Analytics is a streamlined version of Google Search Console. Intelligent AIs acquire, compile and represent data in a distributed fashion.

5. Review your Competitor’s Mobile SEO Performance

It is critical to understand the competitor’s success and how they have developed their website and worked on it. Examine what your rivals are doing and how they are succeeding.

Examine their design and content elements and strive to outperform them. Pay attention to the user experience as well. No one can stop you from competing for the top spot if your website is winning in terms of user experience. The majority of leads will most likely be converted via the website. To keep an audience’s attention, keep it basic but innovative.

Concluding Thoughts

The most crucial thing for any online company is that customers find your website when they search for relevant keywords. Google ranks websites based on more than 200 ranking variables. Search engine visibility is more crucial than ever since it increases the likelihood of your website appearing at the top of the rankings.

Finally, you should know that mobile has become the foundation of the internet industry. Humans are increasingly using mobile phones as a cost-effective and portable choice. Websites with flexible interfaces dominate the internet market in all geographical locations, whether developed, developing, or rural.

Websites are especially beneficial for e-commerce companies since people looking on Google for any goods instantly leap to the websites and try to purchase from there instead of installing an app.

Tracking your SERP rankings on mobile is another significant component in helping your website rank better. Google Rank Check may assist your company in establishing a strong internet presence by using the appropriate keywords and tracking your website rankings. 

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