While you may be aware that keywords are vital, you may not know what buyer keywords are or why they are necessary to uncover to optimize your SEO and keyword marketing efforts.
Knowing how to plan SEO, or search engine optimization, strategies are essential for every digital marketer. SEO allows your audience to find you via Google and other search engine queries; without it, your business will suffer.
While you are probably aware of the importance of keywords in an SEO plan, you may not be aware of how to determine which keywords are the most effective in assessing how close your audience is to purchasing.
Buyer intent keywords will assist you in determining the stage of your buyers and how to use that knowledge. This post will explain what buyer keywords are, what types exist, and how to identify them.
What are Buyer Intent Keywords?
Buyer intent keywords are search phrases that show a user’s desire to buy. These phrases suggest that the searcher is more likely to be planning a transaction than just looking for information.
These keywords are significant to marketers since they indicate that the consumer is farther along in the purchasing cycle. And one step closer to making a purchase.
Buyer intent keywords are classified as follows:
- Low intent (sometimes referred to as commercial intent)
- High intent (sometimes referred to as transactional intent)
a. High Intent Keywords
High-intent (or transactional intent) keywords are search phrases used by prospective consumers when they are highly motivated to make a purchase.
These keywords are usually specific and straightforward, which makes them useful for converting searches into sales.
Particularly for pay-per-click search ads—advertisements given to users based on their search terms and some further targeting.
Keywords with high intent frequently contain terms like “buy,” “deal,” “discount,” or “coupon.” Alternatively, provide the brand or product name.
You may enhance your conversion rate, return on ad spend, and income by targeting these keywords.
However:
High-intent keywords are also more competitive (and hence more expensive for sponsored advertisements) than low-intent keywords.
b. Low Intent Keywords
Low-intent (or commercial intent) keywords are search phrases used by people who are in the middle of a purchasing process.
Those folks are frequently contemplating a purchase and seeking alternatives. Alternatively, product or service evaluation.
These frequently contain phrases like “review,” “best,” or “top.”
Low-intent keywords, albeit not implying an instant purchase, play an important part in the purchasing path.
Why?
Because they are critical for enticing potential clients during the purchase process’s deliberation phases.
How to Find Buyer Intent Keywords?
Now that you understand the many sorts of buyer keywords that a search term might fall under, let’s look at how you can tell which keywords in your keyword research are buyer keywords and which are not.
This will allow you to better comprehend your keyword data and swiftly identify buyer keywords.
a. Leverage Keyword Research Tools
Using keyword research tools is one of the finest ways to identify buyer intent keywords.
These tools may assist you in generating keyword ideas as well as analyzing their search traffic, keyword difficulty (how difficult it is to rank for a certain term), and competition among advertisers targeting them.
And then filter them using other criteria.
b. Use Google Search
Google search provides a few basic but efficient methods for locating buyer intent keywords.
Here are some Google search alternatives for locating buyer intent keywords:
1. Use Google Related Searches
Google-related searches are a list of phrases that are displayed on the search results page behind the top-ranking results.
You may obtain buyer intent keywords using Google-related searches by looking for phrases that are similar to your seed keyword but have various modifiers or variants.
When you search for “web hosting,” for example, you’ll discover similar keywords such as “web hosting services,” “web hosting free,” and “best web hosting for beginners.”
It’s a terrific method to learn about what your future consumers want.
2. Use Google Autocomplete
Google autocomplete is a function that proposes search phrases as you enter them.
Buyer intent keywords may be found by inputting a seed keyword and checking for recommendations that include terms like “buy,” “cheap,” “review,” or “best.”
If you search “web hosting,” for example, you’ll get ideas like “web hosting deals” and “web hosting comparison.”
3. Use Google’s People Also Ask Box
PAA is a feature that displays a list of queries that others have also searched for at the top of the results page. It is also useful for locating long-tail keywords.
It may be used to locate question-based keywords, including words such as “which,” “where,” “how,” or “what.”
For example, if we apply the “buyer intent keywords” term, you’ll find queries such as “What are buyer keywords?,” “What are intent keywords?,” and “How do you identify buyer intent?“
c. Google Ads Keyword Planner
Google’s Keyword Planner is yet another free tool for finding keywords for your content and Google Ads campaigns.
It displays the precise terms that users are putting into Google. And for each keyword, the average monthly searches, competition, and suggested bid.
d. Run Testing
You must test your hypotheses and monitor your outcomes, as with other elements of digital marketing. Try utilizing multiple versions of buyer keywords in your paid ad text to discover which produces more results and which does not get the anticipated feedback and clicks.
e. Audit and Update Your List
Keywords and keyword rankings are always changing. To be effective with SEO marketing and keywords, you must regularly analyze and update your lists, as well as identify where changes are occurring.
Wrapping Up
You may attract more qualified traffic to your site, enhance conversion rates, and expand your income by targeting buyer intent keywords.
Buyer intent keywords assist companies in learning more about their customers, determining what stage of the buyer’s journey they are in, and signaling when a buyer is actively searching to acquire a product.
You may improve your SEO methods and target the high-intent keywords that will be most advantageous to expanding your business after you learn the buyer keywords that are relevant to your brand.
An effective SEO plan includes several aspects, and keywords are simply one of them. It is also critical that you rank for local searches in your location.
