Marketing

Adapting to AI-powered student discovery is a more specific challenge than the phrase suggests – and understanding what genuine adaptation involves is the most useful starting point for universities evaluating marketing agencies against that objective. Genuine adaptation to AI-powered student discovery means changing how institutional visibility is built – not only describing AI search in […]

Let’s face it: influencer marketing budgets are bigger than ever, and so is the pressure to prove they actually work. Gone are the days when a CFO or CMO would nod along happily at a report filled with “impressions” and “engagement rates.” Nowadays, they want the hard numbers. They’re asking for revenue attribution, exact cost-per-acquisition