Understanding keywords allows you to overcome the communication gap between you and your audience. When you understand how customers seek information, you can design content that is easily accessible and visible on search engines, allowing you to establish your brand’s authority and marketability.
In this post, we’ll go over how to uncover the details of what your audience is looking for in a keyword search and how to best include those terms into your content to influence their searches.
Those keywords and key phrases can help you gain authority and relevancy, allowing you to stand out.
You may discover which keywords are being used, how they appear in content, and how frequently they appear by understanding how to search for keywords on a website.
Why Search For Keywords on a Website?
SEO Keyword research assists you in determining which keywords are optimal for improving your rankings. When developing a list of keywords and key phrases to utilize in your content strategy, consider how those words and related words are used on other websites, particularly those of your rivals.
Where do they show up?
How frequently?
Which search phrases provide the highest ranking results, and how can you utilize them to boost your own?
It’s also critical to understand which keywords in your existing content are currently driving traffic to you, whether you realize it or not.
Organic traffic may give insight into how and why people are visiting your site. This may then be expanded upon to reach a broader audience.
Keyword research necessitates learning and comprehending user intent for your target audience. In other words, what do individuals expect to discover when they enter a search term?
High-ranking websites include content, keywords, and key phrases that match user intent, and understanding the keywords utilized on their sites will help you better understand their method.
How to Search Keywords on a Website?
While the standard Ctrl F approach is the most used, there are better ways to search a page for keywords. Here are five methods for searching a website for keywords, beginning with the easiest and most efficient method and progressing to the least efficient.
a. Run a web page audit
The easiest technique to generate a keyword list utilized in the website’s content is to audit the page. Wouldn’t it be more convenient to have a list of SEO keywords in minutes rather than identifying keywords one by one?
The most useful aspect of this analysis is that it includes the particular keywords on the studied page as well as all of the relevant phrases that your rivals are ranking for in the top search results.
This allows you to do a single audit on any of the top pages for your search query. You do not need to spend less time searching for competitive keywords in the SERPs. You may even specify which sites you wish to search for terms on.
While this is the quickest and most efficient method for researching keywords for your content strategy, let’s look at some other methods for finding keywords on websites.
b. Use Google Keyword Planner
The Google Adwords Keyword Planner is an underutilized keyword tool for scouring the competition. A widespread myth is that you must have an active Google Ads account, which is not true. Don’t worry, you won’t have to enter your credit card information.
- Create a Google Ads account
- Follow the on-screen steps until you see the option to switch to expert mode
- Click Make an account for a campaign
- Confirm your company’s information
- Locate Keyword Planner in the top panel’s Tools and Settings
- Select the Discover New Keywords card
- Select Start with a website in the new window
- Enter the URL of the page to be analyzed
- Choose one of the choices and click Obtain outcomes
For instance, if I enter the homepage of Optin Monster, a popular WordPress plugin, and choose to utilize the complete site, the program returns a list of 243 keyword suggestions from their website.
To search within a single webpage, use Google search operators!
The second most user-friendly method is to utilize “site search” in the Google search bar to identify terms on a website. This will allow you to search Google for specified terms across a whole page. Here’s what you should do.
- In Google, enter the search phrase site:yourdomain.com.
- Use quote marks and enter site:yourdomain.com “search term” for precise match terms.
- Click the Search button.
Remember to substitute “yourdomain.com” with the URL of the website where you wish to search for keywords. And replace “search term” with the keyword you’re looking for. If you’re looking for a term on a subdomain, enter the subdomain, such as blog.yourdomain.com, rather than the parent domain.
Using the “site:” operator ensures that Google only displays results from that specific website, rather than results from throughout the web.
a. Use the website’s search function
If you want anything other than keyword tools, you may utilize the website’s search box to locate possible keywords on its pages. All you have to do is go to the website and look for the search tool, which is generally on the top navigation bar. Then, to see the results, input your desired term.
This isn’t the most efficient way because some websites don’t have a search bar and not all of those that do are designed for the best results. For example, the search feature may not be the most relevant if it simply looks for terms in the website URL or title tag.
b. Find keywords in the page source
To discover a term on a website, you may also utilize the well-known Ctrl + F approach. Instead of utilizing these keys on the site, look for keywords in the HTML code of the page. This is possible in any browser. I’m exhibiting these efforts here with Google Chrome.
- Right-click on the page where you wish to search for keywords and choose View Page Source.
- Press the Ctrl and F buttons at the same time.
- In the box that appears, enter your keyword.
The desired keywords will subsequently be underlined in the page source’s HTML. This method does not appeal to me because it is time-consuming and prone to errors.
End Note
You now understand how to do a keyword search on a website. I hope I was able to make things easy for you.
Because it is an ancient strategy, site search is frequently overlooked. Well, it’s ancient but gold. Furthermore, different SEO tools have substantially updated it, so such a search may be pretty useful for your content optimization attempt.
As you can see, identifying keywords on other websites is an important aspect of your content strategy and should be done regularly.
Site search tactics may assist you in monitoring your content and SEO performance while also providing insight into what your rivals are doing. These strategies require little time and effort but have the ability to dramatically enhance the growth of your website.
