Guide To Low Competition Keywords with High Commercial Intent

Guide To Low Competition Keywords with High Commercial Intent

Have you ever ranked for high-volume keywords but were unable to turn the traffic into sales? Fortunately, you are not alone. Many website owners have encountered this issue previously.

At first, you’re probably searching for methods to improve your content, design, call to action, or anything else that you think may be useful. However, the difficulty arises when you attract people who have no intention of purchasing your items or services. They simply want the information you are offering them for free.

How can you modify this?

Instead of focusing on high-volume keywords, consider generating content for keywords that people use in search engines when they want to buy items like yours. This includes looking for low-competition keywords to employ in your article.

Mastering low-competition keywords will improve your SEO efforts and online presence.

This post will show you how to locate and use these low-competition keywords. But first, let’s go over some keyword essentials.

What are Low Competition Keywords?

Some keywords are extremely difficult to rank for, but others are simple. The latter are referred to as low-competition keywords. These keywords are often long-tail, which means they are more particular than wide.

Long tail keywords vs Short tail keywords

To further understand what a long-tail keyword is, compare it to a short-tail term.

  • Short-tail keywords are wide, and their purpose is ambiguous.
  • Long-tail keywords have a distinct and unambiguous intent.

The appeal of using low-competition keywords is evident. Instead of wasting money on content that will never rank, you may focus on simple keywords and begin receiving great visitors.

What are Commercial Intent Keywords?

Commercial intent keywords are searches conducted by clients who are almost ready to purchase. They understand their dilemma. And they’re performing research to find a remedy. To explain, we differentiate four major categories of search intent—the rationale for a user’s search.

Commercial purpose is one example. The remaining three are: 

a. Navigational intent: Searches conducted by users to find a certain page (for example, “Facebook login”).

b. Informational intent: Searches done by people to learn more about something (for example, “what is SEO”).

c. Transactional intent: Searches conducted by users to make a transaction (for example, “buy weather station”).

How to Find Low Competition Keywords with High Commercial Intent?

Here are five trustworthy approaches for discovering possibly high-converting commercial purpose keywords:

  1. Use a Keyword Research Tool

Using a specialized keyword research tool is the most efficient and data-driven way to locate relevant keywords.

You may start with a seed term (a broader topic/category inside your niche) and utilize it to generate more keyword suggestions.

Every keyword has a keyword difficulty score. This explains how much SEO effort will be necessary to rank in the top ten search results. The greater the score, the more difficult it is to rate (0–100).

You can find low-competition keywords from the remaining list by either:

To apply a Keyword Difficulty filter, click “KD%” and sort by the Keyword Difficulty column.

  1. Check Competitor Rankings

The second thing you can do to identify commercial purpose keywords is reverse-engineer your rivals’ tactics.

Analyzing keyword gaps, with a keyword research tool (like Ahrefs or Semrush) that allows you to compare your keyword profile to the keyword profiles of up to four rivals, is a quick way to do so.

  1. Analyze Your Google Search Console Data

If you already have a website, your Google Search Console impressions data is likely to contain some undiscovered low-competition keyword suggestions.

Every day, your current content receives impressions—even for terms you never intended to rank for.

Furthermore, you may filter the data to find fresh, low-competition keyword suggestions.

Start by going to the Google Search Console. 

  1. Look for Ideas Using Google’s autocomplete

Google’s autocomplete function is an excellent free tool for finding low-competition keywords.

If you don’t have a software budget (and still need to get Search Console data), this is a fantastic place to start.

Start with a seed phrase, such as your product category. Let us try “sneakers.” 

Now seek Google’s suggestions that are appropriate to your target market. Repeat with various low-competition keywords and modifiers.

You will not receive statistics such as search volume and keyword difficulty. However, this strategy is still worth investigating because Google has confirmed that autocomplete terms are based on actual searches. Not merely potentially unsearchable predictive text.

  1. Listen to Your Customers

Hearing about difficulties directly from customers (or prospects) might help you find and track low-competition keywords with high commercial intent.

If possible, ask them:

What are you utilizing our goods for?

What difficulties do you need to solve?

How do you refer to our product?

Consider whether your target clients speak a different language than you. It may reveal more commercial keyword suggestions.

For example, someone in the United States may say “sweater,” but someone in the United Kingdom might say “jumper.”

You may also ask a consumer how they heard about you. This might stimulate thoughts.

If you do not have direct consumer interaction, here are a few additional ways to gain insights:

Read through the customer support tickets.

Listen to recorded sales or customer success calls.

Read consumer feedback, public reviews, social media remarks, and forum discussions.

Inquire about what your customer-facing colleagues are hearing.

Final Thoughts

Low-competition keywords are essential for SEO and Google Ads campaigns. However, if you want to identify the most profitable possibilities aligned with your marketing objectives, you must devote some time to sophisticated keyword research. Rest confident, this procedure will pay off in the long term.

Creating a list of low-competition keywords is merely the first step in reaching the appropriate audience. Your next step is to create high-quality content that speaks to the requirements of your target audience, which is a completely different tale.

FAQ

  1. Should I seek low-competition keywords?

Low-competition keywords are easy to rank for; therefore, targeting them is usually the only way for a new site to rank.

However, low-competition keywords are not only for novices. Many established businesses target low-competition keywords for commercial and transactional purposes since they are an excellent approach to get highly quality traffic that converts.

This is also a strategy to reduce the cost of client acquisition while increasing the ROI of SEO.

  1. What is the domain authority score?

Keyword research tools such as Ahrefs and Semrush offer proprietary domain scores that assess a website’s competitiveness and authority.

Semrush refers to this as a “domain authority” score, but Ahrefs uses the word “domain rating.” These ratings are not necessarily reliable indicators of quality and competition, but because they rely primarily on backlink research, they can be valuable.

  1. Are there any free tools for discovering low-competition keywords?

There are several free keyword research tools, including Google’s Keyword Planner. You may also utilize Chrome Incognito to identify search intent, generate fresh term suggestions, and get an estimate of who is ranking for a specific phrase.

Keep in mind that none of these free programs offer all of the functionality that Ahrefs and Semrush do. Many are intended to entice you to sign up for a premium subscription.

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